First Alliance Credit Union Commercial

Bringing a Local Credit Union’s Story to Screens Across the Region

What we did:

Concept development, creative direction, crew assembly and production coordination, on-set direction, editing and post-production

Story

First Alliance Credit Union needed a television commercial that felt as local and personable as the institution itself, one that could stand out on both streaming platforms and live broadcast.

Our Plan:

  • Developed the original concept and creative direction for the spot

  • Assembled and coordinated a dedicated crew, handling scheduling, locations, and logistics

  • Directed the shoot day, guiding performances and shots to keep the message clear and the tone warm

  • Edited and finished the commercial, delivering versions suited to both streaming and broadcast

Key Takeaway

  • A polished, broadcast-ready commercial delivered on schedule [and on budget]

  • Multi-platform reach across streaming services and KTTP television broadcasts