The Barber Lounge

The Challenge

The Barber Lounge had a strong in-person experience and a brand people loved — but their online presence didn’t reflect it. The website wasn’t doing the business any favors, social content was inconsistent, and paid traffic wasn’t being used as a predictable way to fill chairs.

The real problem: they were leaving money on the table.
They had capacity to grow (especially with a new barber coming on), but no system to reliably turn local attention into booked appointments.

Our Solution: Integrated Content & Marketing Support

Cura Studios stepped in as a full-stack media + marketing partner. We rebuilt the front end (website + positioning), created high-performing content, and ran paid Facebook campaigns engineered to drive bookings — then optimized until the calendar stayed full.

Website Redesign (Built to Convert)

• Rebuilt the site experience to be fast, modern, and mobile-first

• Clarified the offer and made booking frictionless

• Tightened messaging to match the in-shop vibe: premium, confident, clean

• Structured the site to turn visitors into appointments, not “maybe later”

Social Media Content (Content With a Job)

• Developed a consistent content direction and posting style

• Shot social-first videos that showcased the shop’s quality, culture, and results

• Produced content designed to feed both organic and paid performance

Scriptwriting (So the Videos Actually Sell)

• Wrote hook-driven scripts that stopped scroll and created urgency

• Positioned the new barber as the obvious choice (without sounding salesy)

• Built scripts around outcomes: confidence, clean cuts, convenience, trust

Filming + Editing (Built for Ads)

• Filmed high-quality short-form video content on-location

• Edited multiple variations for A/B testing (different hooks, CTAs, angles)

• Delivered a reusable library of assets for ongoing campaigns

Paid Facebook Ads: Setup + Optimization

• Built and launched Facebook campaigns engineered for local bookings

• Tested creative and messaging variations to find winners fast

• Optimized targeting, placements, and budgets to scale what worked

• Managed performance until the new barber’s schedule stayed booked

Results

• Doubled his shops MRR

• Fully booked out the new barber through paid Facebook campaigns

• Significant revenue growth driven directly from online acquisition

• A website that converts instead of just “looking decent”

• A repeatable content + ads machine the shop can run season after season

Key Takeaway

Most barbers try to “post more” and hope it turns into clients. That’s not a strategy — it’s gambling.

By combining a conversion-focused website, scroll-stopping content, and a properly managed paid acquisition campaign, we turned The Barber Lounge into a predictable booking engine — and made sure the new barber didn’t sit around waiting for walk-ins.