Woodchuck USA

The Challenge

Woodchuck USA is a Minnesota-born company known for its handcrafted wood products and bold sustainability mission: “Buy One. Plant One.”

Founder Ben VandenWymelenberg had a powerful origin story and a fast-growing brand, but needed a cinematic way to share his journey — not just with customers, but with partners, media, and investors.

Our Solution

Cura Studios partnered with Ben to create a founder-focused brand documentary that captured the heart of Woodchuck USA. The goal was to tell a story that transcended products and reflected the entrepreneurial spirit behind the company.

We handled:

• Creative direction & interview scripting

• On-location filming of Ben’s story and operations

• Cinematic editing and music scoring for emotional resonance

The final film became a multi-purpose asset, living on YouTube, the company’s website, and in investor presentations — helping elevate Woodchuck from a product line to a movement.

Results

• Delivered a timeless founder story that could be reused across channels

• Increased brand trust and emotional connection with consumers

• Created a high-quality video that positioned Woodchuck as a mission-driven market leader

• Supported the brand’s efforts in retail expansion and national press coverage

Key Takeaway

This wasn’t just a corporate interview — it was a story about vision, grit, and purpose. Cura Studios helped shape a narrative that gave Woodchuck USA the emotional clarity and polish it needed to grow, connect, and lead.

“You took my words and turned them into something I didn’t even know I needed.”
— Ben VandenWymelenberg, Founder of Woodchuck USA