Rockstar Capital Management

Raised $75M+, Creative & Media for an $850M+ Real Estate Portfolio

Outdoor swimming pool with lounge chairs, umbrellas, and a covered seating area at dusk in a residential complex.

What we did:

Property Photography + Video, Social Media Strategy and Management, New Investor Raise Ads, Click Funnels, Landing Pages, Websites, SEO, Influencer Marketing, Designed + Produced All Marketing Materials/Signage at Properties

The Challenge

Rockstar Capital, one of the nation’s most recognized multifamily operators, needed a comprehensive media and marketing overhaul for their fast-growing portfolio. With 21 properties and over 3,000 units, they required a centralized solution to:

  • Unify and elevate their brand across all assets

  • Create engaging content to drive leasing velocity

  • Build a cohesive digital presence to attract new tenants and investors

  • Eliminate the patchwork of vendors and inefficiencies

They needed an agency that could do it all — and do it at scale.

Our Solution: End-to-End Media + Marketing Infrastructure

We delivered a true full-stack creative partnership, acting as Rockstar Capital’s outsourced content and marketing department. Over the course of the engagement, our team:

Photo

  • Professional photography for all 21 properties (amenities, units, lifestyle, staff)

  • Drone and twilight imagery for premium visual assets

Video

  • Over 100+ property and brand videos:

    • Leasing promos

    • Amenity walk-throughs

    • Resident stories

    • Recruitment and internal branding pieces

    • Investor-facing videos for capital raises

Design

  • Custom signage (wayfinding, monument signs, property banners)

  • Print materials (brochures, flyers, leasing kits)

  • Branded social templates and marketing collateral

Managed

  • Social media content across all properties

  • Brand consistency + content rollout strategy

  • Internal media library with modular assets for future use

Branded & Advised

  • Identity upgrades across properties (logos, colors, typography)

  • Consulted on marketing tech stack, digital leasing integration, and on-site promotions

The Impact

  • Raised $75M+ through investor targeted video ads for new multifamily purchases

  • 100% brand consistency across 21 properties

  • Massive reduction in vendor bloat: all creative under one roof

  • Faster leasing velocity thanks to photo + video content for every unit type

  • Professionalized presence for potential investors, partners, and tenants

  • Scaled a $850M+ portfolio with a fully integrated creative and content engine

Investor Ad

 

Property Tour

Photos