Massive

The Challenge

Massive needed creative assets that would:

• Effectively communicate the ease and automation of their AI-powered job search.

• Educate users on Auto Apply without losing emotional engagement.

• Stand out in crowded ad channels with compelling visuals and messaging.

Our Solution: Strategic Creative + High-Impact Ads

We partnered with Massive to deliver a creative strategy and a library of ad content designed to convert and elevate their brand:

Creative Strategy

• Defined core messaging pillars:

  1. Job Search, on Autopilot

  2. Personalized Applications, Without the Work

  3. AI That Applies So You Can Prepare

• Built an ad testing roadmap tailored to different user personas (recent grads, career-switchers, and busy professionals).

• Developed messaging frameworks emphasizing user empowerment and time savings through streamlined visuals and copy.

Ad Production

• Produced a versatile suite of short-form videos (6–30 seconds) for TikTok, Instagram, YouTube, and Facebook.

• Designed visuals that showcase the app interface, swiping UI, application flow, and user testimonials.

• Created variations optimized for each platform: vertical formats for mobile, bite-size explainer clips, and longer testimonial integrations.

Results

• Developed 30+ ad assets ready for A/B testing across platforms.

• Delivered video and visual content that significantly improved clarity and conversion messaging.

• Elevated user understanding of AI automation through consistent, on-brand storytelling.

• Equipped Massive with a repeatable content refresh cycle, preventing content fatigue and ad burnout.

Key Takeaway

By weaving performance-driven creative strategy with polished visual production, Cura Studios helped Massive transform the concept of “AI job hunting” into a relatable, aspirational user experience. The ads we produced didn’t just inform — they activated.

“Creative that feels alive, not robotic. That’s what made our digital campaigns for Massive click.”
— Growth Lead, Massive