Velaasa Shoes

The Challenge

Velaasa, a Minnesota-based company known for its elite track and field footwear, approached Cura Studios ahead of a major product launch. With a new shoe on the horizon, they needed promotional photography that matched their edgy, clean, Nordic aesthetic — and would stand out in a competitive global market.

The ask: create striking visuals that captured the spirit of their brand and product, rooted in performance and identity.

Our Solution

We leaned into Velaasa’s brand DNA — Scandinavian design meets elite athleticism — and developed a photoshoot concept that balanced product-forward imagery with a sense of place.

• Shot on-location using the snow-dusted Minnesota landscape and the crisp geometry of a track

• Focused on minimalism, precision, and motion to reflect performance heritage

• Delivered high-resolution, versatile imagery formatted for Instagram, Facebook, website banners, and international ad campaigns

The creative direction emphasized the contrast between natural elements and the shoe’s sleek, engineered design — telling a visual story that was equal parts bold and refined.

Results

• The photography became the centerpiece of Velaasa’s global marketing campaign

• Successfully launched the product across multiple international markets

• Established a clear, recognizable visual identity for the brand's digital presence

• Helped position Velaasa not just as a footwear company, but as a premium brand rooted in performance and culture

Key Takeaway

Cura Studios delivered more than just product shots — we created a visual narrative that honored Velaasa’s roots while elevating their global presence.

“You captured exactly what Velaasa stands for — simplicity, strength, and story.”
— Founder, Velaasa