Filament Lighting

The Challenge

After a podcast interview with the SW Edina Advice Givers, Todd Pearsall, owner of Filament Lighting, expressed a clear goal: elevate his brand’s online presence and bring more value to his Facebook and Instagram audiences.

He wasn’t looking for generic content. He wanted a visual storytelling partner who could translate the in-showroom experience into digital content that reflected the vibrancy, expertise, and trust he had built over the years with his loyal client base.

Our Solution: Weekly Visual Strategy + Social Execution

Cura Studios stepped in with a full-service content and distribution plan to match the visual elegance of the Filament Lighting brand.

Video Production

• Developed a Q+A-style video series based on real customer questions from the showroom

• Produced weekly high-impact video content tailored for Facebook & Instagram

• Shot and edited to reflect the brand’s aesthetic — modern, clean, and approachable

Photography

• Captured product vignettes and showroom scenes

• Delivered brand-consistent headshots and team photos

• Created a growing library of assets for digital, print, and ad use

Social Media Management

• Reimagined Filament’s Instagram and Facebook presence with 3 weekly posts per platform

• Conducted local market research and audience analysis

• Built an automated system for content delivery and engagement tracking

Results

• Facebook video views jumped from 50–75 to 1,000–3,000+ per post

• Customers mentioned they discovered Filament through Cura Studios–produced content

• A fully managed content engine that provided:

  • One monthly shoot = 30 days of assets

  • No guesswork for Todd and his team

  • Consistent audience engagement and brand growth

What Made the Difference?

Todd had previously worked with large-volume media vendors who nickel-and-dimed for every asset and treated him like a number. We brought something different:

A relationship-first creative partner who understood his business, took ownership of his brand voice, and delivered value-driven media with style, clarity, and consistency.

“With Cura Studios, it’s not just content — it’s growth. They make us look amazing, and our customers are noticing.”
— Todd Pearsall, Owner, Filament Lighting