Apartment Rockstar

Robert Martinez

 
 
 
 
Two men standing in front of a reception desk at a real estate office, smiling at the camera. One is wearing a white shirt and gray pants, and the other is wearing a dark polo shirt, a baseball cap, and a watch. GRANT CARDONE 10X

What we did:

Content Production, Micro Videos, Social Media Growth and Management, Photography, Podcasts, New Investor Raise Ads, Click Funnels, Landing Pages, Website Design, SEO, Influencer Marketing

The Challenge

Robert Martinez, known online as @apartmentrockstar, is one of the most recognizable voices in multifamily real estate. But to stand out in a saturated space and build trust with a national investor audience, he needed more than just presence — he needed content power.

Robert came to Cura Studios looking for a full-stack content partner to amplify his social media, grow his brand across platforms, and support his capital-raising efforts with investor-grade media.

Our Solution: All-In-One Content Engine for a Rockstar Brand

We didn’t just “make videos.” We became the backbone of Apartment Rockstar’s media machine, managing everything from social growth to investor storytelling:

Video & Micro Content

  • Weekly vlogs + event documentation

  • Instagram Reels, YouTube Shorts, TikToks

  • Behind-the-scenes + day-in-the-life content

  • Educational short-form clips for investors

Photography

  • Personal branding sessions

  • Event & conference coverage

  • Property tours with Robert on camera

Podcast Production

  • Audio & video podcast recording

  • Multi-platform distribution (Spotify, YouTube, IG)

  • Custom branded podcast intros and graphics

Investor Marketing

  • Investor-facing promo videos for new property raises

  • Explainer videos for capital structures and ROI models

  • Sponsored content for webinars and investor calls

Marketing Infrastructure

  • ClickFunnels build-outs for opt-in pages and investor flows

  • Landing page & website design with conversion-focused structure

  • SEO content for organic discoverability

  • Influencer partnerships and cross-platform campaigns

The Results

  • Consistent brand presence across Instagram, LinkedIn, YouTube & more

  • Thousands of new followers gained through organic short-form content

  • Increased investor engagement, with video-driven ads supporting new multifamily acquisitions

  • Improved authority & visibility in the crowded real estate education/influencer space

  • 100% turnkey production support so Robert could focus on building his empire

Key Takeaway

Cura Studios didn’t just “create content” for Apartment Rockstar — we built and scaled a digital brand engine that matched the size and ambition of Robert’s real estate portfolio.

“This team lets me show up as me — and they make sure my message gets heard, seen, and acted on. Every week. Every platform.”
— Robert Martinez, The Apartment Rockstar

Vlog Sample:

 
 
 
 

Micro Video Sample

Podcast Video Sample

Click Funnel Example

* all media on these pages created by Tyler

https://www.rockstar-mastermind.com/optin